How the Send It score works
Every deal site says its deals are good. Here is exactly how we decide, so you can judge our judgement.
The problem with discount percentages
Most "70% off" claims are anchored to a compare-at price the retailer invented. House brands and clearance-channel products are the worst offenders — the RRP never existed at any till. Ranking deals by claimed percentage rewards exactly the wrong products, so we don't.
Street price: the honest anchor
When two or more of the 112 shops we track carry the same product, we compare against the median price across those shops — the street price. A deal is genuinely good when it beats what the market actually charges today, not what one shop claims it used to charge. Products confirmed cheapest across multiple shops get the "Lowest of N shops" badge; that claim is computed, never editorial.
When only one shop has it
A single shop's claimed markdown is soft evidence, so we cap how much it can contribute to a score, discount it further for house brands and for implausible (70%+) claims, and say so on the deal: "the discount is the shop's own claim."
What the score weighs
Real value against street price does the heavy lifting. The rest reflects what gravity riders actually hunt: high-wear parts (tyres, pads, drivetrain) and big-ticket upgrades (suspension, wheels, bikes) score above trinkets; desirable gravity brands score above unknown labels; niche service spares and vintage leftovers are capped so they can't crowd the board.
What we refuse to list
Road, gravel, triathlon, BMX and commuter products; kids' bikes; non-bike filler; sub-$4 odds-and-ends; deep model-year service internals; and "same product" price comparisons where the spread between shops exceeds 1.8× — that big a gap almost always means two different build specs, and we would rather show you nothing than a wrong comparison.
What we don't do
No fake countdowns, no invented "verified just now" badges, no urgency theatre. The capture date in the footer is the real one. Prices and stock change fast in clearance — always confirm on the retailer's site before buying. Some outbound links may earn us a commission; that never affects scores, which are computed from prices alone.